If you’ve been paying attention to the latest in marketing, you’ve probably heard a lot about companies adopting a digital marketing platform. As more customers flock to online media to obtain information about products, dealers and promotions, it’s more important than ever for brands to engage consumers in the digital realm. In the past, national brands negotiated with their dealers via a force of salespeople on an individual basis. However, the market is shifting. By adopting a digital marketing platform, you can optimize communications with your dealers while building your brand and driving sales.
What exactly is a digital marketing platform, and how will it change the way you do business? In the past, communications with your dealer network were conducted on a one-on-one basis. The negotiation of merchandise placement and the communication of brand-wide promotions had to be conducted by individual salespeople interacting with dealers constantly. Not only is this ineffective for you, it’s ineffective for your dealers as well. For your brand, there’s nothing worse than a fragmented public image and inaccurate product information. Wherever the breakdown in communication happens, it’s damaging to your brand in the eye of the consumer. In addition, your dealers are often too busy to promote your brand to its fullest potential in their local markets. Combine this with the fact that some dealers lack a dynamic online presence altogether, and you may have the perfect storm.
A digital platform offers a better way. Quite simply, it’s a system that allows you to standardize your communication with your customers through their local dealers. With a digital marketing system, you’ll never again have to communicate product line changes or promotions. Instead, you’ll make these changes centrally and they will automatically be implemented across your entire dealer network. You’ll save resources while maintaining the consistency and cohesion of your brand, and your dealers will save valuable. Ultimately, a digital platform will improve your end-customers’ experience as well by offering them the latest product promotions and information on a local level through their preferred dealer. It’s a win-win-win!
Copyright © Dealer Ignition 2008-2013. All rights reserved.